Designing for Emotion, Not Efficiency
Efficiency is important. But efficiency without emotion creates forgettable experiences.
When you design for emotion — not just for speed or accuracy — you create interactions that resonate on a human level. And humans remember emotions long after they forget information.
What Emotional Experience Looks Like
A warm goodbye at the end of an email
A personal detail remembered
A moment of humor in a long meeting
A surprise that didn’t need to happen but meant everything
A leader noticing effort before results
These are the moments that create connection.
These are the moments that build loyalty.
These are the moments that turn tasks into memories.
