The Magic of Signature Gestures
Magic isn’t big.
Magic is recognizable.
Signature gestures are small signals of identity — the moments that let people know, “This is who we are around here.”
They’re not big. They’re not expensive.
But they’re powerful.
Signature gestures create consistency.
They create charm.
They create belonging.
Examples of Signature Gestures
A special phrase that starts every meeting
A “good news minute” ritual
Handwritten client notes
A signature cocktail (hello, Gingerbread Old Fashioned)
A team clap, sign-off, or mantra
A unique onboarding welcome moment
A themed weekly email
A closing phrase that signals care
These gestures become cultural anchors.
People repeat them. People share them. People feel connected through them.
